As it turns out, many of them want to take a bit of coziness back home with them - even if they don’t necessarily have a cabin to decorate. Tourists flock to the Blue Ridge Mountain from as far away as Florida and as nearby as Charlotte, seeking respite from the heat of the beaches and city concrete. Maybe so, but the business has been a boon for both Greer and Blowing Rock. “It kind of worked out accidentally,” he says. Ready for a change from his longtime career in apparel, he saw online that the store was for sale. Greer bought Cabin Fever in 2020, pretty much on a whim. And then there’s the near omnipresence of black bears, which adorn Christmas ornaments, T-shirts, photos, and magnets, and come as fuzzy, cub-size ottomans or wooden statues carved by chainsaw. Consider the paintings of mischievous raccoons on the shop’s walls and the shelves of locally crafted pottery embellished with leaf tracings. Bringing elements of the outdoors inside exponentially increases the curl-up-and-nap appeal of a properly appointed cabin. Greer has curated Cabin Fever’s inventory around all things warm and welcoming: “Lots of throws, lots of plaids, lots of buffalo prints,” he says. Whereas Danish abodes have hygge, the cabins of western North Carolina have coziness. And you can leave with items for your Blue Ridge Mountain home. At Cabin Fever, the outdoors come inside for an experience like no other.
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